NISA stands for Nippon (Japan) Individual Savings Account, which is Japan’s new tax exemption scheme for investment by individuals. Japan’s government launched NISA project in January 2014 to lure Japanese chronic savers into investment for economical growth.

It’s been over a year since NISA was launched, Nomura Asset Management conducted 8th survey about NISA and reported the statistical results of data collected by 40 thousand participants from April 20 to April 30, 2015.

Nomura Asset Management has taken the NISA survey since March, 2013 and analyzed changes of investors’ attitude for NISA. The latest survey included a research about junior NISA which is scheduled to be launched from 2016.

Key Findings

  • 78% of the participants aware of NISA and this figure is the same as the one from the prior survey on October 2014.
  • 23% of the participants indicate their intention to want to use NISA. This number also hasn’t changed from the previous survey.
  • 56% of all opened NISA accounts actually traded and over 72% of the active accounts realized profit or have unrealized profit. The figure is significantly increased compared with the last survey which showed the number under 50%.
  • It is estimated that the number of NISA account will grow to 9.72 million at the end of 2015, and ratio of active account will be 57%.
  • Regarding Junior NISA which targets for people under the age of 20, only 10% of participants intends to use the account. However, 30% of NISA account holders who have children under 20 or grandchildren answered they will use Junior NISA account. This result explains that Junior NISA account will be opened by existing NISA users at the beginning.
  • From this survey, estimated number of usage of junior NISA account is 1.5 million at first.

(Source: Nomura Asset Management)