One of the Japanese Internet banks, Rakuten Bank announced that the bank was selected as “Country Winner” in the 17th Global Finance World’s Best Digital Bank Awards held by Global Finance Magazine. The awards of Country Winners are only given to the best bank in regions and countries in which there were entries.

Rakuten Bank received the Country Winner for the second consecutive year.

Rakuten Bank was highly valued mainly in terms of; having a clear-cut strategy to become the best internet bank in Japan, implementing advanced technologies to the customer analysis, and applying technology innovation which the bank focuses into its offerings.

At the Global Finance World’s Best Digital Bank Awards, winners were chosen among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing. Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, and web/mobile site design and functionality.

(Source: Rakuten Bank )

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