Social network is one of the communication tools for financial companies as financial institutions such as Mizuho Bank, Gaitame Japan, and DMM.com Securities introduced LINE account to answer customers’ questions and inquiries.

On December 25, Bank of The Ryukyus which headquarters in Okinawa, the southernmost prefecture of Japan, becomes the first Japanese bank opening its official Vine account.

Vine is a short-form video sharing service where users can share six-second-long looping video clips. Users' videos are published through Vine's social network and can be shared on other services such as facebook and Twitter. Vine has 200 million monthly active users in the world, and is fast-growing SNS attracting mainly middle-school and high-school students and 20’s in Japan.

Short videos the bank posts are created by Japan’s first Viner management company, GROVE. The bank has published 11 videos so far. The bank says in the press release, it aims to strengthen its brand and promote its products and services by delivering helpful contents including Vine videos.

Official Vine account of Bank of The Ryukyus : https://vine.co/u/1273547529052921856

(Source: Bank of The Ryukyus)

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